'Our philosophy always remains the same, to create beautiful manageable bespoke hair for each of our clients.'-Edward James
Decadence is a word that you would want to associate with your visit to a salon. Yet many usually leave feeling a lackluster worth of their spent money and time. With Edward James London Aveda Salons & Spa however, the feeling of decadence is a right of passage. Edward James, a hairstyle innovator with the likes of the British Blow-dry and Lunch-Light under his belt and a celebrity clientele including Cara Delevigne- has now revolutionized the 'Top-Coat Glossing Treatment'- A more natural alternative to the Brazilian blow-dry which adds shine, moisture and hydration for up to 6 weeks. This is achieved by the process of adding protein bonds to the hair initially followed by a plethora of natural oils and more proteins.
As I walked in last night to pamper myself in the services James Edwards London Aveda Salon and Spa offered, I was surrounded by a visual of glossy hair being preened to individual perfection. As I was naughty enough to not get a patch test done prior, I was still offered a fantastic alternative- The Fuente Keratin Treatment which involved the same method of adding protein bonds but concentrating on the ends of my hair (which were in dire need of S.O.S).
As part of Edward James' signature- my treatment started off with a much needed scalp, shoulder and neck massage by the salons secret weapon, Shermai. She later followed it up with an incredible hand massage- both instantly easing any tension I had throughout the day. After the protein was added my hair was gorgeously styled by Tannia- who cemented the finishing touches on what was a much-needed relaxing experience. The man himself, James Edwards also ensured everyone in the salon felt comfortable, well attended and knowledgeable about the treatments. A sign of a true professional which is an obvious statement to his award-winning success.
All in all, I can't stop touching my hair and look forward to the next couple weeks of cushiony soft locks. To find out more about the Top Coat Treatment and what Edward James London Aveda Salon & Spa offers further- click here. Operating from Putney and Clapham Junction, the salons will cater for everyone's every needs. Bliss.